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Atria Wealth Solutions Appoints John Reinhardt as Chief Technology Officer
NEW YORK – Aug. 23, 2018 – Atria Wealth Solutions, a modern wealth management solutions holding company, today announced it has hired John Reinhardt as Chief Technology Officer. He will be responsible for managing the evolution of Atria’s technology platform as the firm continues to enhance and build new technology capabilities to better serve advisors and their clients.
Reinhardt has more than 20 years of experience serving in technology management roles in financial services. His deep understanding of wealth management technology coupled with execution expertise, will help ensure Atria’s subsidiaries offer the most competitive and efficient platform in the industry.
“Today, any company, regardless of industry, is required to be a technology company. Those which fail to prioritize technology are essentially not competing,” said Reinhardt. “I am excited to join a firm that leads and invests in technology to drive one of the most powerful offerings in the industry. Atria recognizes the rapid change taking place in wealth management due to evolving demographics, changing expectations and one of the greatest transfers of wealth in our history, and is committed to providing advisors with capabilities that empower them and grow their businesses.”
“The addition of John to the Atria executive team demonstrates our dedication to investing in the superior talent and resources that will propel us forward,” said Eugene Elias, COO and Founding Partner of Atria Wealth Solutions. “We view technology as a sophisticated mechanism to provide advisors and clients with outstanding service. With that in mind, we are fiercely committed to building the best platform, and therefore providing the best service, in the marketplace for both advisors and financial institutions.”
Prior to joining Atria, Reinhardt served as Director of Information Systems at Stifel Financial (NYSE: SF). In this role, he was responsible for implementing organizational procedures and overseeing the department which encompassed application development, testing, project portfolio delivery and production support for the entire firm. Prior to Stifel Financial, Reinhardt held senior technology roles at Barclays Wealth America, Lehman Brothers and Neuberger Berman.
In addition to Reinhardt, Atria recently announced three senior-level hires; Matthew Bassuk joined as National Director of Recruiting for the Independent Advisor Channel, Brian Bichler as Head of Platform Experience, and Travis Grimm as Head of Program Management.
Atria Wealth Solutions Expands Management Team
NEW YORK--(BUSINESS WIRE)--Atria Wealth Solutions, a modern wealth management solutions holding company, today announced it has made several strategic hires to continue its rapid growth, appointing Matthew Bassuk as National Director of Recruiting, Brian Bichler as Head of Platform Experience and Travis Grimm as Head of Program Management. The announcement follows Atria’s acquisition of two broker-dealers, CUSO Financial Services, L.P. (“CFS”) and Sorrento Pacific Financial, LLC (“SPF”), and Atria’s agreement to acquire a third broker-dealer, Cadaret, Grant & Co., Inc., which will solidify the firm’s national presence and multi-channel (independent advisors and financial institutions) offering.
The expansion of Atria’s leadership team illustrates its commitment to build a differentiated and industry-leading partnership for advisors, financial institutions and their clients/members.
“I’m proud to say that today Atria is one of the most competitive and powerful offerings in the wealth management industry,” said Doug Ketterer, CEO and Founding Partner of Atria Wealth Solutions. “Advisors and financial institutions are attracted to our deep wealth management experience, personalized approach, commitment to choice, and the sophisticated solutions we provide that are typically reserved for large scale organizations. We are excited to have added Matthew, Travis and Brian to the team. Their vast industry experience, deep-seated relationships and shared vision for the future will help our subsidiaries serve their clients well and continue their growth trajectory.”
Prior to joining Atria, Matthew Bassuk was the Senior Vice President and Head of Recruiting at Cetera Financial Group. In his role at Atria, Bassuk will be responsible for attracting and recruiting passionate, high quality advisors to Atria’s subsidiary companies.
Brian Bichler joins the team as Head of Platform Experience. Bichler will oversee the design and delivery of an integrated and optimized user experience, across channels and through each stage of the financial advisor practice lifecycle. Travis Grimm joins as Head of Program Management where he will lead program management, business analysis and project execution.
Today’s announcement builds upon the momentum Atria has generated over the past year including its recent multimillion dollar investment in its award-winning dataVISION® financial advisor and client/member platform.
About Atria Wealth Solutions
Atria Wealth Solutions (Atria) is a modern wealth management solutions holding company designed specifically for today’s advisors and their clients. Headquartered in New York City, Atria’s core mission is to empower its subsidiaries’ financial advisors with a next generation set of tools, services and capabilities that support their growth and enable them to prosper in a digitally connected and constantly evolving financial environment. Atria’s subsidiaries include FINRA member broker-dealer and registered investment advisor firms CUSO Financial Services, L.P. and Sorrento Pacific Financial, LLC. For more information, please visit www.atriawealth.com.
Atria Wealth Solutions Acquires Cadaret, Grant & Co. Inc.
NEW YORK and SYRACUSE – April 19, 2018 – Atria Wealth Solutions (Atria), a New York-based modern wealth management solutions holding company, has agreed to acquire Syracuse-based independent broker-dealer Cadaret, Grant & Co. Inc. (Cadaret, Grant). Founded in 1985, Cadaret, Grant is one of the largest privately owned independent broker-dealers in the country, servicing approximately 900 financial advisors and with more than $23 billion in assets under administration. Atria will acquire 100% of Cadaret, Grant and 100% of Cadaret, Grant’s sister companies, Cadaret Grant Agency Inc. and Capital Strategy Group, Ltd., pursuant to a definitive stock purchase agreement.
Atria’s acquisition of Cadaret, Grant will build upon the firm’s three decades of industry leadership, expertise and service to deliver one of the most competitive and powerful offerings in the independent wealth management industry. The newly combined organization, which includes Atria subsidiaries, CUSO Financial Services, L.P. and Sorrento Pacific Financial, L.P., will invest resources and capital in client and advisor technologies, products and services to meet the growing demands of both advisors and their clients.
“Cadaret, Grant has been a long-standing leader among independent broker-dealers and bringing it into the Atria family is an incredible opportunity,” says Doug Ketterer, CEO of Atria. “Having worked closely with Art and his team, it is clear that our cultures, philosophies, and approaches to servicing financial advisors and their clients are fully aligned. We believe it is essential for advisors and their clients to have choice and access to the next generation of solutions that best meet their needs in a specific and personalized way. The joining of our organizations allows us to emphasize the best of both firms, creating a wealth management firm for the future.”
“Our shared vision will provide advisors with future growth opportunities while simultaneously protecting the high standards we have adhered to over the past 30 years,” said Art Grant, CEO of Cadaret, Grant. “We have always put the needs of our advisors and home office team first, and with Atria enhancing and improving our offering, I am very excited about the future for our advisors and the firm.” As part of the transaction, Mr. Grant will remain with the company in an advisory role to Mr. Ketterer.
Cadaret, Grant will remain headquartered in Syracuse, NY. The transaction is subject to FINRA approval.
Broadhaven Capital Partners, LLC acted as exclusive financial advisor to Atria Wealth Solutions. Berkshire Capital acted as exclusive financial advisor to Cadaret, Grant & Co.
About Atria Wealth Solutions
Atria Wealth Solutions (Atria) is a modern wealth management solutions holding company designed specifically for today’s advisors and their clients. Headquartered in New York City, Atria’s core mission is to empower its subsidiaries’ financial advisors with a next generation set of tools, services and capabilities that support their growth and enable them to prosper in a digitally connected and constantly evolving financial environment. Atria’s subsidiaries include CUSO Financial Services, L.P. and Sorrento Pacific Financial, L.P. For more information, please visit www.atriawealth.com.
About Cadaret, Grant & Co., Inc.
Cadaret, Grant is a broker-dealer headquartered in Syracuse, New York and supports more than 900 financial advisors in 475 branch offices nationwide. Founded in 1985, the company provides superior service, advanced technology, effective marketing tools, and a supportive business environment for financial advisors. In 2015, Cadaret, Grant celebrated its 30-year anniversary. For more information about Cadaret, Grant, visit www.cadaretgrant.com.
Kevin Dinino, KCD PR.
Atria Wealth Solutions Launches; Acquires CUSO Financial Services and Sorrento Pacific Financial
Atria to Create a Differentiated, Modern Experience for Financial Advisors and Their Clients
CUSO Financial Services/Sorrento Pacific Financial to Position Atria for Future Growth
NEW YORK and SAN DIEGO – August 2, 2017 – CUSO Financial Services, L.P. (CFS) and its sister company, Sorrento Pacific Financial (SPF), have entered into an agreement to be acquired by New York-based Atria Wealth Solutions (Atria). Atria, a newly formed modern wealth management solutions holding company, was founded by three seasoned wealth management executives - Doug Ketterer, former Head of Field Management at Morgan Stanley, Eugene Elias, former Head of Client and Advisor Platforms at Morgan Stanley, and Kevin Beard, former Head of Acquisition and Recruiting Strategy at AIG Advisor Group. As part of the agreement, Atria will be buying out the equity interests of CFS, while co-founders Valorie Seyfert and Amy Beattie will obtain an equity interest in Atria, and will continue to lead CFS/SPF. Atria is backed by Lee Equity Partners, a growth-focused middle market private equity firm.
“Atria Wealth Solutions was founded to create a new and differentiated experience for its subsidiaries’ advisors and their clients. There are transformational events occurring in the wealth management industry today and we believe it is essential for advisors and their clients to have access to and be supported by the next generation of solutions,” said Doug Ketterer, who will serve as CEO of Atria. “CFS and SPF are an ideal partner for Atria and bring innovative technology, a strong management team and staff, and two decades of successfully supporting financial advisors, credit unions and banks.”
A common vision was a key driver of the deal. “We’re excited to have found a partner with such a dynamic and aligned vision for the future of wealth management,” said CFS CEO Valorie Seyfert. “Our industry is changing so rapidly that to find a partner with a shared vision who can also bring the expertise, agility and resources to bring that vision to life will not only benefit our financial institution clients, but more importantly, will help our advisors to work on behalf of and improve their clients’ lives as well.”
That future, according to Ketterer, includes significant investments in core areas of the business such as: technology, support services, process efficiencies and practice management.
“Our investments will focus on ways to strengthen and deepen the relationship between financial advisors and their clients, relieving advisors and their staff from administrative burdens and enabling them to use data analytics to drive growth. The combined management team of Atria and CFS, along with the financial backing and support of Lee Equity Partners, will create a unique and innovative wealth management model.”
CFS/SPF will continue to be headquartered and operate from San Diego. The transaction is subject to FINRA approval and expected to close within 60-90 days.
About Atria Wealth Solutions
Atria Wealth Solutions (Atria) is a modern wealth management solutions holding company founded in 2017 by three seasoned wealth management executives, Doug Ketterer, Eugene Elias and Kevin Beard, backed by Lee Equity Partners and designed specifically for today’s advisors and their clients. Headquartered in New York City, Atria’s core mission is to empower its subsidiaries’ financial advisors with a next generation set of tools, services and capabilities that support their growth and enable them to prosper in a digitally connected and constantly evolving financial environment. For more information, please visit www.atriawealth.com.
About CUSO Financial Services, LP and Sorrento Pacific Financial LLC
Established in 1997, full-service, sister broker dealers CUSO Financial Services, L.P. and Sorrento Pacific Financial LLC (Members FINRA/SIPC) provide customized investment and insurance solutions to over 200 financial institutions throughout the country, with over $30 billion in AUA. Headquartered in San Diego, with branch offices nationwide, both broker dealers are SEC Registered Investment Advisers, with expertise in key areas including retirement services, wealth management, advisory solutions and insurance products for both individuals and business customers. For more information, see www.cusonet.com or visit their LinkedIn pages: CFS and SPF.
About Lee Equity Partners, LLC
Lee Equity Partners is a New York–based private equity firm that partners with successful management teams to build companies with strong growth potential. Lee Equity targets equity investments of $50 to $100 million in middle market control buyouts and growth capital financings in companies with enterprise values of $100 million to $500 million that are located primarily in the United States. The firm invests in a range of industries where the team has deep relationships developed over decades, including financial, healthcare and business services, consumer, media, and specialty industrial/specialty distribution. Lee Equity’s current and former financial services investments include Captive Resources, LLC, The Edelman Financial Group, Inc., Independent Bank Group, Inc., Midcap Financial, LLC, Skopos Financial, LLC, and WealthTrust, LLC. For more information, please visit www.LeeEquity.com.
Atria Wealth Solutions
Kevin Dinino, KCD PR
CUSO Financial Services, L.P. / Sorrento Pacific Financial LLC
Beth Walsh, Clearpoint Agency, Inc