#1 based on headcount growth and #2 based on asset growth
NEW YORK, NY – December 18, 2020 – Atria Wealth Solutions, Inc. (Atria), is a wealth management solutions holding and parent company for broker-dealer and registered investment advisor firms including CUSO Financial Services L.P., Sorrento Pacific Financial, LLC, Cadaret Grant & Co., Inc., NEXT Financial Group, Inc, and Western International Securities, Inc. The Atria organization was named the fastest-growing broker-dealer network by number of financial professionals and second-fastest-growing by assets in Cerulli Associates’ recently released U.S. Broker/Dealer Marketplace report. Cerulli’s report noted that the Atria organization increased its financial professional headcount by 82.8% while raising its assets under management by 64.4%. The year-over-year growth in number of financial professionals was the highest percentage increase by far among all broker-dealer networks, more than doubling the next-fastest growing firm, while the asset growth was just shy of the fastest-growing firm.
Founded in 2017, Atria serves and supports both financial institution programs and independent financial professionals. The company’s exponential growth has been driven by strategic acquisitions, a focus on practice management and a clear value proposition that resonates with financial professionals and programs at other firms. Atria’s offering combines the capabilities and thought leadership of a big, wirehouse firm with the more agile, innovative and flexible approach found at independent wealth management firms. Genuinely believing in the value of the advisor-client relationship, everything Atria provides for its financial professionals and financial institutions is designed to deepen and enrich their relationships with their clients and establish themselves as a trusted advisor. “The recognition by Cerulli Associates truly underscores the work we’ve put into making Atria the partner of choice for independent financial professionals and financial institutions,” said Doug Ketterer, CEO and Founding Partner of Atria. “We are excited to leverage this growth and continue delivering an elevated experience to financial professionals and financial institutions across the country and, in turn, help them serve their clients.”
In late 2019, the organization launched Unio, a proprietary and fully-integrated, customizable platform housing advanced features like Business Texting, CRM functionality and Clear1, an intuitive client portal. In addition, Atria’s subsidiary broker-dealers provide financial professionals with access to an expansive roster of investment products, Contour, an industry-leading advisory platform, and practice management, marketing, operational and support services – all designed with the guidance of financial professionals and cutting-edge ideas from the industry’s leading experts.
“We are seeing a tremendous amount of energy and excitement around our independent advisor and financial institution channels,” said Eugene Elias, COO and Founding Partner of Atria. “Our value proposition, innovation and culture are receiving accolades from financial professionals within the Atria enterprise. We are thrilled by the response thus far and look forward to continued growth.”
Atria has benefitted from the large number of financial professionals and institutions searching for a long-term partner that actively invests in their growth, delivers visionary technology and helps them serve their clients’ varying and changing needs. “Financial professionals and programs want to be heard. They want and need a true partnership with a broker-dealer where they can create solutions together and can provide the best wealth management services and financial advice to their clients. And this is what they get when they join a broker-dealer in the Atria family,” said Kevin Beard, Chief Growth Officer and Founding Partner of Atria.
Atria’s subsidiary broker-dealers now work with nearly 2,500 financial professionals servicing over $85 billion of assets under administration.
About Atria Wealth Solutions, Inc.
Atria Wealth Solutions, Inc. (Atria) is a wealth management solutions holding company focused on delivering a clear path to the future of financial advice for financial professionals, financial institutions and their clients. Headquartered in New York City, Atria’s broker-dealer subsidiaries empower financial institutions and financial professionals with a sophisticated set of tools, services, and capabilities that drive growth.
Atria’s broker-dealer subsidiaries include CUSO Financial Services, L.P., Sorrento Pacific Financial, LLC, Cadaret Grant & Co., Inc., NEXT Financial Group, Inc., and Western International Securities, Inc. Atria’s subsidiaries together support nearly 2,500 financial professionals with more than $85 billion of assets under administration. For more information, please visit www.atriawealth.com.