‘The human will never be commoditized’: Q&A with In|Vest speaker Eugene Elias of Atria Wealth

Financial Planning

June 19, 2019

Where do you see wealth management heading?

In the current cycle, complexity is just going to increase. The ability for advisors to serve the full financial needs of a client will continue to expand. That’s not just the assets but liability, insurance, long-term healthcare and the other dimensions. The question becomes, how do you broaden the spectrum of services?

The goal is to become that trusted independent advisor for the entire family. To do that, product sets must become more complex, especially dealing with intergenerational families. The end product has to meet those demands in a very personalized way.

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