Two executives from Morgan Stanley and one from AIG Advisor Group have left to form a new wealth management firm that is buying two broker-dealers with more than $30 billion in assets under advisement.

Doug Ketterer, former head of field management at Morgan Stanley; Eugene Elias, former head of client and advisor platforms at Morgan Stanley; and Kevin Beard, former head of acquisition and recruiting strategy at AIG Advisor Group announced today they have formed a wealth management holding company, New York-based Atria Wealth Solutions.

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